Robert Mondavi Wine Dinner In Search of Bacchus with guest George M. Taber
Date: Tuesday, June 15, 2010
Time: 7:00pm til 10:00pm
Price:
SOLD OUT!
Location: Kirby's Prime Steakhouse
The Low Down
Kirby's Prime Steakhouse Welcomes Robert Mondavi Winery on June 15, 2010. Join author and special guest, George M. Taber for a special night focusing on Wine Tourism and the wines from the famous Robert Mondavi portfolio of wines.
"Robert Mondavi did not invent Napa Valley wine tourism. But through myriad innovative marketing initiatives, including Michael Mondavi's slow drives up Route 29, he took it to a whole new level. Wine tourism was part of the Robert Mondavi Winery from the beginning.
He later wrote, "As I planned my own winery, I realized that potential sites in Oakville along buys Highway 29 would be ideal for tourists and tastings. Image the concerts and other cultural events we could put on in the center of the valley; imagine the number of visitors we could attract." Mondavi purposely located the winery south of his competitors, so it would be the first one visitors would see driving north from San Francisco. The winery building with its distinctive mission-style architecture and plenty of room for visitors, was designed to attract attention and tourists. It wasn't just a functional place where wine was made. In fact, some features, such as a dimly lit barrel room, were better suited for visits than winemaking. Mondavi wanted the winery to make a statement: Visitors Welcome."
excerpt from In Search of Bacchus

